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Cross Country Battery


Rudy Smith / President

Wholesale Battery Co. - Baton Rouge, LA

Paul Kramer / Vice President
Paul Kramer

Paul Kramer has been in the battery business for 39 years. After graduating from the University of Florida with a BSBA degree, be began his battery career with Chloride, Inc as a branch manager and area sales manager. In 1986, after ten years of experience and developing a highly respected reputation within the industry, Paul started his own business, Battery Distributors Southeast, Inc. As one of the original thirteen members of BESA, he has held several leadership positions since the inception of the buying group.

Paul has been married for 36 years and has been blessed with three beautiful daughters. His wife, a former high school math teacher, has been an integral part of the operation and growth of Battery Dist SE. Paul and Melinda currently reside in St Augustine, FL where they enjoy relaxing on the beach.


Mike Moeller, Secretary/Treasurer & founding member

Mike Moeller, a graduate of the University of Wisconsin-Whitewater, is a third generation battery specialist who started his career in the industry in 1990 with Johnson Controls, Inc. In 1992 Mike returned to the family business, Remy Battery Co., Inc., and now has a shared ownership in the company and is acting President for Remy Battery. Mike has been involved with BESA since 1999 and has acted as the organization’s Secretary/Treasurer since the organization’s inception in 1999.


Jim Murray, Jr.

Jim Murray grew up in the battery business and fondly recalls helping his father the day Mickey Mantle retired. So it was no great surprise that after college, Scranton University class of '85 and a brief stint in the re-insurance marketplace, that the siren song of lead & acid called him back into the family battery business. Since rejoining Electro in 1987, not long after its humble rented 40' container beginnings in 1981 when Electro would only sell car batteries, he has seen it grown to one of the largest family owned independent battery distributors with 4 locations in the NY/NJ/PA area. Today, Electro, one of BESA's founding 13, is selling multiple battery chemistries across multiple markets.

Jim lives in northern New Jersey with his wife Carolyn and their three children.

Mark Jenkins

Battery Mart


Outgoing President / Brent Rushing


Brent Rushing, a graduate of Appalachian State University (BS Marketing) and North Carolina Agricultural & Technological State University (MS Industrial Engineering) has been in the battery business for twenty years. Brent started his career with Douglas Battery Manufacturing Company and worked his way to National Account Manager. He started Battery Tree in 2004.

In five short years Battery Tree has grown to become one of the largest battery distributors in North Carolina. He is president and owner of Battery Tree Inc.

Outgoing Vice President / Tony Reyes

Tony Reyes Born 1962, President Cell Energy Inc, after serving in USA Army 1982-1986 Tony began career in battery industry with Cell Energy Inc. where he worked his way from warehouse employee to Manager to eventually purchasing the company and assuming ownership in 2005. During this time, Tony has helped the company with strategic planning ,taking it from just selling automotive batteries in the 80's/90s to where it is now-one of the largest battery companies in Northern Ca that sells batteries and Solar products for everything.

Tony and his wife Kimberly reside in Woodland Ca. Together they have two sons (Anthony and Alexander) and one grandson (Ashton).